Finding Your One Liner

A one liner is a single statement you can use to help people realize why they need your product or service.  The formula for a one liner consists of:  Problem. What is the main point you solve for your customers?  Product. What product or service do you offer that solves a problem?  Result. What positive…

Continue Reading

Getting started with Google Ads

Adam, our Digital Marketing Director, runs Google Ad campaigns regularly and weighed in on how they can impact a business. What are they? What are their importance? How should you, as a small business start incorporating them into your marketing tactic?  What are Google Ads?  On the search engine results page, the top 2-3 results…

Continue Reading