A one liner is a single statement you can use to help people realize why they need your product or service. The formula for a one liner consists of: Problem. What is the main point you solve for your customers? Product. What product or service do you offer that solves a problem? Result. What positive…
Continue ReadingMonth: December 2020
Many companies run giveaways this time of year. A giveaway doesn’t need to always be a free product, it could also be in the form of a discount on a product, or even just a general way to do public good (ex: helping a family in need). So, how do you build a strategy around…
Continue ReadingAdam, our Digital Marketing Director, runs Google Ad campaigns regularly and weighed in on how they can impact a business. What are they? What are their importance? How should you, as a small business start incorporating them into your marketing tactic? What are Google Ads? On the search engine results page, the top 2-3 results…
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