How can you tell it’s working?
Because you see growth and cash
Digital campaigns where the data shows how it’s successful
Target a real audience
Data that shows why it works
A plan that is profit first
Websites
An amazing look and feel to your website will of course be covered, but that’s not enough. Sure, it has to completely encapsulate your brand, tell a compelling story, walk the consumer through a buyer’s journey, where you are actually providing what they want and need. But the backend needs to be search engine friendly and the foundation set up to be hack proof and smooth for contact forms and load times.
SEO
There are so many definitions of SEO, so here’s our approach—if you are going to drive consumers to your website through sales efforts, we don’t want them to be wasted. And you don’t want a deal to close before the site even loads.
SEO is about ensuring Google and other search engine standards so you are rewarded with solid search results, but also about the user experience and ease of transaction while on your website.
Google Ads
It’s not enough to just say, “I want to advertise on Google” or, “I want on the first page at the top.” Prisoners want to get out of jail, and businesses want a magic wand for Google.
Each ad type differs, from text and search to display, so it’s all about your audience. This is said over and over on this page. When we know what your product is and who to target, we can put together the appropriate Google Ads campaign.
Strategy
Every company wants to grow and have record sales but you can’t win at much without a plan. You need a playbook that takes into account the crawl, walk, run mentality of digital marketing.
How is your website? Does it load quickly, or is it an awful user experience? How do people find out about you? What’s your lead generation approach? What’s your email funnel when you get potential leads and customers? What’s the nurturing status for current clients? The list in endless. But SBS can help you create it, and it will be built so you can actually execute on it.
Email Marketing
There are a lot of levels. Some are great writers but don’t understand a sales sequence. Some can’t use software like MailChimp and Constant Contact. There are lots of reasons why we help clients all over the country with real email campaigns. They never feel like spam, and they grow your audience while informing your base about what’s coming up.
If there is any doubt about whether your digital marketing is absolutely working, stop doing it!
If you get a report from a vendor and you don’t understand every part of it, they’ve failed. The massive benefit of digital marketing is that you can track everything—who came to your site and how long they stayed, what pages they consumed, did they open the email, share the social post, etc.
It’s so frustrating to be spending thousands of dollars on digital marketing and not clearly see what is working, what isn’t, and why more tweaks haven’t been made considering the data.
Your business can’t afford to lose any more potential customers on failed messaging while you keep spending.
Social Ads
Different members of our team are experts in different social platforms because the audience on each is so ranging. You have a unique product with a specific demographic—not every ad, platform, and message will work. Social media ads are built to convert your actual audience.