Meet Our Experts

With diverse backgrounds ranging from higher education to journalism, and of course marketing agency experience – each individual on the Source Brand Solutions team brings something special to the table.

Angie Cirone

Angie Cirone

Business Development

Digital Marketer Certification: Conversion Funnel Mastery

I oversee the Inside Sales Department and manage projects for clients. My job is to demonstrate how the services on our media platforms such the jobs board, business directory and display ads are easy to use and beneficial to your business. On the project management side, I ensure a seamless transition between the time you sign on to use our services until your marketing campaign is complete.

I enjoy applying my journalism and communications background to the work we do at SBS. I have a passion for helping business owners design campaigns and craft messaging that will resonate with their customers.

My husband and I enjoy taking our twins on adventures locally and throughout the region. I also enjoy a good theater or symphony production.

Adam Fox

Adam Fox

Operations

Certification of Participation: Harvard University Division of Continuing Education

A decade worth of digital marketing experience doesn’t tell you a whole lot. It began with simple SEO, and I now do complete conversion-based strategies for clients, covering social media, content, paid ads and website development.

After years of being immersed in the big-city agency life, I finally broke out and started my own company, Bivy Marketing. While pitching white-label services to Source Brand Solutions and Richland Source, I was offered a job.

Kept my company shares and moved to a new venture here at SBS. Why? Because of their “why.” SBS understood that growing companies make communities better, and I wanted to be involved with that sense of purpose.

Quick hits: my background is in journalism, I’m a published novelist, Harvard-educated and mountaineering is my obsession. Summit pic or obit, brah!

David Yoder

David Yoder

Advertising & Marketing

Digital Marketer Certification: Search Marketing Specialist

My name is Dave and I serve as our Digital Services Manager. My journey here began in 2013 as Richland Source’s launch team employees.

As part of my current role here, I build a variety of content products, marketing products, brand messaging, and ad campaigns. The best part about my job is seeing the people connect with why they do what they do.

My work has seen clients improve traffic to their site, cut the cost of results for web traffic, improve messaging that led to conversions and even won awards. I’d love to help your brand start and complete those same journeys.

I come from a family has 15 years of small business entrepreneurship and ownership. And I have been self-employed. It is likely I have personally witnessed or experienced the same problems you’ve experienced. I’m just lucky enough to have a day job to help leaders solve those problems.

Away from the office, you can find me spending time with my wife Alex, our dog Cali. You might also find me covered with sawdust in my wood shop.

Jay Allred

Jay Allred

President

A keen sense of values and a coherent strategy that lines up with what your company believes in is the secret sauce to effective content marketing. Today’s consumer cares about what you care about. If you can’t instantly communicate that, you’re in trouble.

My job is to help you figure out why your organization exists, who you serve, and why anyone should care. From there, we’ll work with our team to develop messaging that aligns with your values and talks directly to your target customer.

Audrey Longstreth

Audrey Longstreth

Growth Strategist

Digital Marketer Certification: Content Marketing Mastery

Hi, I’m Audrey and I’m an Growth Strategist on the team. Being an Growth Strategist basically means I get to travel to the corners of our communities to talk to business leaders and community movers and shakers about the cool things they are doing or hope to be doing soon.

My role is to listen first and ask a lot of questions to truly get to know your organization – its mission, culture, goals, needs, obstacles and even fears. From there I serve as the liaison between your organization and our supercool team as we collaborate on custom solutions to elevate your brand and mission through digital marketing and strategy. Basically, I’m your go-to girl!

I have always been fascinated by storytelling and communication. That fascination led me to earn my BA in Communication Arts from Malone University (‘10) and pursue career paths that allow me to resource individuals and organizations of all shapes, sizes and missions to help better themselves and, ultimately, our communities. I consider myself incredibly blessed to exercise my process, strategy, story-telling mind to help businesses thrive.

In addition, I am a wife, furry-animal lover, mediocre musician, (board) gamer and movie connoisseur.

Zac Hiser

Zac Hiser

Product & Marketing

Digital Marketer Certification: Paid Traffic Mastery

Hi, I’m Zac Hiser, Platform Director for Richland Source. I was thrilled to accept that position in the summer of 2017. I’ll tell you why in a second, but first – here’s a little bit more about my current role: I make strategic website and marketing-related decisions for Richland Source, Ashland Source and Knox Pages. I serve business agreements through Source Brand Solutions, primarily offering marketing strategy, social media advertising, content and video. And every once in awhile – I get to cover college football and NBA basketball games. Perks of working within a small news organization that has a large reach!

So, why is Richland Source and Source Brand Solutions the perfect fit for me? I have a BA in Communications and always wanted to work within a news organization. But, after college (2011), I got a social media internship in San Diego at the Balboa Park Sustainability Program. Social Media for brands was taking off at the time and traditional media was struggling. Over the next 6 years, I worked for a couple different marketing agencies until I accepted the position at Richland Source. To be able to work strategically with various brands while also being a core part of the marketing team that drives an influential local newsroom is truly a great gig.

In my leisure time – I enjoy hanging out with my wife and two daughters, camping, hiking, watching sports, and swiping through Reddit, Instagram and Twitter.

Leah Gesouras

Leah Gesouras

Growth Strategist

Digital Marketer Certification: Email Marketing Mastery

Hi everyone, I’m Leah! I’m the Inside Sales Executive for Richland Source. I grew up in Mansfield and have been heavily involved in the arts and local non profit community. With my BA in communications and specializing in musical theatre, I wanted to travel and explore the country. Fun fact; I’ve worked and traveled in seven different states and abroad with more to come!

After living in New York for three years, I was able to hone my skills in sales and networking which gave me a well-rounded perspective within a diverse population. I found my passion in the New York theatre/film scene, but wanted to engage in my hometown community and make an impact. With this passion, I knew I’d be able to contribute with Source Brands Solutions by dedicating my time to collaborating and helping businesses grow.

You can catch me sipping (a lot) of coffee at Relax! It’s Just Coffee or at the Renaissance Theatre where I enjoy performing in local productions. I’m a lover of all things beauty and wellness, yoga, Star Wars and taking pictures of cute dogs when they probably weren’t looking.

Tierra Thomas

Tierra Thomas

Content Specialist

Digital Marketer Certification: Copywriting Mastery

Hola! My name is Tierra and I’m the Content Specialist for Source Brand Solutions. I graduated from Kent State University and earned my BA in journalism. I’m originally from Columbus, but I moved to Mansfield with the hope of being an avid contributor to this growing community.

With my writing skills and personal drive to tell important, hard-hitting stories, I couldn’t say no to the opportunity of working with Source Brand Solutions. I get the best of both worlds here with my journalism background and also my creative background. I’m excited to work with clients and help them grow their businesses.

In my spare time, I enjoy cruising around a good bookstore and finding a corner to read in. I also daydream of becoming a published author myself one day.

Bailey Winand

Bailey Winand

Sales & Marketing Specialist

Hi everyone, I’m Bailey! I serve as the sales & marketing specialist for Richland Source. I graduated from Ashland University with a BA in Public Relations & Strategic Communications. Richland Source and Source Brand Solutions is a perfect fit for me because I’ve always wanted to work within a news/marketing organization, more specifically, in a community I grew up and have lived in my whole life. Getting the opportunity to be a part of a successful local newsroom, while helping local businesses around me reach their goals is truly a dream come true.

I’m an aspiring world traveler who always has a cup of coffee in my hand. But more than that, I love to exercise, wake up and watch the sunrise, find new bookstores and spend time with family and friends.


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