“I have an agency I work with. They’re great. They help me develop ad campaigns, decide on strategies, work with vendors, and think about how I invest my advertising dollars.” At some point, everybody with a growing business and a healthy relationship with a marketing company says something like this. It’s a signal that the…
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What comes to mind when you think of email marketing? For some, it feels like the “old school” of digital, given all of the advancements in social media marketing and overall digital advertising and many still wonder if email marketing still works. Old school or not, email marketing still produces the highest ROI for businesses…
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Marketing and advertising today is incredibly complex thanks to the ever-changing flow of digital. Business owners are approached by countless companies with a great opportunity you simply can’t miss! Those opportunities could very well be great. However, unless you have taken the time to think through who you are as a business, who your people…
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