It’s your first impression. Your one chance to introduce yourself. You’ve got them curious. Someone finally asked, “So what do you do?” Now what? It’s in this moment that we all know: The way you talk about your business really matters. When most of us get this question the answer often goes one of three…
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Digital marketing solutions for businesses.
For starters, SEO stands for Search Engine Optimization. But since that’s a mouthful, we abbreviate it to SEO. SEO is a lot of things and can get very nuanced and complex. As a result, a lot of business leaders and small marketing teams feel intimidated and don’t prioritize it. But your business’s SEO doesn’t have…
Continue ReadingGoogle My Business is essentially a profile your organization can set up so that when a customer Googles you, Google will pull your “profile” up which will have a direct link to your website, a phone number, address and all the other essential information customers would need to know. This is necessary because when somebody…
Continue ReadingAnyone who has a website has probably heard of Search Engine Optimization (SEO). SEO is complex. So it’s okay to be intimidated by the word because, quite frankly, it can be intimidating. But, there are some foundational things you can do right now to improve your website’s SEO without having to rely on someone who…
Continue ReadingWhen posting on social media, it’s important to take risks because that is how you grow. You need to be bold and most importantly, you need to be consistent with posting whether it’s a photo with a caption, or a story. As a company, we love to not only support other local/non local businesses, but…
Continue ReadingEmail is so important and a big part of marketing today because whether you have one email address or a few, you have access to them 24/7 through your cell phone. Which also means that the target audience you are trying to reach is plugged in throughout the day, too. Do you want to…
Continue ReadingDo you ever find yourself wondering why you spend so much money on marketing and advertising? For some business leaders the answer is simple – marketing and advertising is just part of the game of doing business. If you want people to do business with you they need to know you exist. So I have…
Continue ReadingWhat do you do when you’re asked, “What do you do?” If you: begin your response with, “Well, it’s complicated…” try to think up a compelling answer on the spot… notice eyes are glazing over as you fumble through your answer… can’t remember exactly what you said a day later… then you are in very…
Continue ReadingA Story Minute video is a 60- to 90-second video montage of photos set to music. How could a Story Minute video help your business? These short but powerful videos allow your prospective customers to visualize what you offer and why it’s important for them to work with you. They’re effective in telling stories about…
Continue ReadingPeople are busy and easily distracted. Curiosity about new products and services often fizzles out with no action taken. Because of this, it is dangerous for companies to leave the trajectory of potential sales up to chance alone. Luckily, there is a concrete and strategic solution for businesses to ignite their potential customers’ curiosity and…
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