Digital marketing solutions for businesses.
Having the right software programs will help your business run smoothly and enable your team to respond to the needs of customers. Depending on your business model, you’ll need at least one and maybe multiple software programs. You’ll need a Customer Relationship Management (CRM) software that can securely store the information of your customers and…
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Problem: Richland Academy needed to fill classes for the Fall semester and struggled due to the challenges of COVID-19. A lot of facilities are still practicing remote learning and not even doing in person classes. Solution: We ran a series of Facebook ad campaigns between August – October, 2020 to drive class registration. We used…
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You may have wondered how we create some of our social media content or even some of our marketing materials. The reality is, you don’t need to use an expensive platform for marketing materials. Canva is a design site where you can create graphics for various social platforms like Facebook, Instagram or even YouTube. In…
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A one liner is a single statement you can use to help people realize why they need your product or service. The formula for a one liner consists of: Problem. What is the main point you solve for your customers? Product. What product or service do you offer that solves a problem? Result. What positive…
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Many companies run giveaways this time of year. A giveaway doesn’t need to always be a free product, it could also be in the form of a discount on a product, or even just a general way to do public good (ex: helping a family in need). So, how do you build a strategy around…
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Adam, our Digital Marketing Director, runs Google Ad campaigns regularly and weighed in on how they can impact a business. What are they? What are their importance? How should you, as a small business start incorporating them into your marketing tactic? What are Google Ads? On the search engine results page, the top 2-3 results…
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There are many tips and suggestions we could give to somebody who may be new to Facebook for business. Do you want to grow your business? Check out the Business Checkup workbook. Throughout our years of trying to improve and stay on top of the game, we realized that it’s actually almost impossible to reach…
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Angie Cirone, sales director, answered some questions in regards to the Source Brand Solutions Storybrand certification. She’s worked closely with the Storybrand team on some additional training, so she has seen a few insiders and sure knows the Storybrand methods very well. What is Storybrand, you may ask? StoryBrand is a 7-part marketing framework that…
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We conducted a short interview with David Yoder (our Digital Services Manager) and Zac Hiser (our Platform Director) here at Source Brand Solutions about what our Facebook media buyers are seeing in the market. Yoder and Hiser are extremely knowledgeable in the world of Facebook, so we knew their feedback would be useful to our…
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We met with Ohio District 5 Area Agency on Aging, Inc. to discover their marketing needs for 2020. They needed to reach Ohioans across 9 counties to inform them of the Home Energy Assistance Program (HEAP). This program helps eligible Ohioans pay for their winter and summer utility bills. The Area Agency on Aging answers…
Continue ReadingBusinesses have limited money, time, and personnel. They also often lack a strategy to use those resources to effectively sell their products and services. All of this leads to stress, bad decisions, and yes, sometimes even failure.
We serve leaders as a marketing partner; providing creative, data-driven strategy and implementation to ensure their marketing connects the right message to the right people that will grow their business. We reduce stress and give back invaluable time leaders can use to focus on their business.
Ultimately, we believe that when businesses thrive, whole communities benefit — and who doesn't want that!