Finding Your One Liner

A one liner is a single statement you can use to help people realize why they need your product or service.  The formula for a one liner consists of:  Problem. What is the main point you solve for your customers?  Product. What product or service do you offer that solves a problem?  Result. What positive…

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Source Brand Solutions earns certification that is transforming the marketing industry.

Most business owners acknowledge that marketing is essential to their business growth. Yet, too often these same business owners can’t confidently say their marketing is delivering the results they need to grow. And it’s not necessarily their fault. Marketers are not always clear on what they will deliver and how it will impact a company’s…

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