Source Brand Solutions earns certification that is transforming the marketing industry.

Most business owners acknowledge that marketing is essential to their business growth. Yet, too often these same business owners can’t confidently say their marketing is delivering the results they need to grow. And it’s not necessarily their fault. Marketers are not always clear on what they will deliver and how it will impact a company’s…

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1 + 1 = 68: How a Content Agency Inside a Local News Company Can Multiply Marketing Effectiveness

“I have an agency I work with. They’re great. They help me develop ad campaigns, decide on strategies, work with vendors, and think about how I invest my advertising dollars.” At some point, everybody with a growing business and a healthy relationship with a marketing company says something like this. It’s a signal that the…

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Email Marketing is Not Dead

What comes to mind when you think of email marketing? For some, it feels like the “old school” of digital, given all of the advancements in social media marketing and overall digital advertising and many still wonder if email marketing still works. Old school or not, email marketing still produces the highest ROI for businesses…

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