Email is so important and a big part of marketing today because whether you have one email address or a few, you have access to them 24/7 through your cell phone.
Which also means that the target audience you are trying to reach is plugged in throughout the day, too.
How have we seen email marketing work?
If you have ever been online shopping, and the website asks for your email address in exchange for 10% off your first order, I’m sure you know that is an example of email marketing that also generates leads.
It’s when a company either knows you are interested in their products; so they try to make you become more interested by sending you exclusive offers and discounts via the email address you gave them. Or, they send you those emails once you opt-in to showcase all of the great things they offer to make you become more interested.
There are so many different tools available to use specifically for email marketing. Constant Contact, MailChimp and ActiveCampaign, to name a few.
What are a few of the benefits of email marketing?
Whether we use it to promote a new product, send a thank you email, promote a discount, or try to get people to opt into a lead generator, it’s useful for a lot of things.
And not only is it useful, but it’s effective and an easy method to get the word out about the new things you as a company are working on. You can even use it to give your audience a precursor to what you’re in the process of working on, when you’re launching the product or service, etc.
Best of all, it’s very easy for the customer. Rather than assuming they will come to your website and see all of the new products and services added, you can just send them directly to their inbox.
Constant Contact, specifically, has a WooCommerce integration to make it easy for us to direct people to shop on your website.
If you use email marketing for anything, you could even use it to raise brand awareness and help consumers get to know you and what your company is all about by sending weekly updates.
Email marketing is very useful for many companies and the benefits are only continuing to grow everyday.