Catalyst Life Services came to Source Brand Solutions to help promote its 30th Annual Rehab Telethon. This event raises funds for behavioral health nonprofit to continue its mental health, addiction, vocational, as well as audiology and deaf services. It was filmed in a recording studio this year instead of the local mall, so it was even more important to implement an effective digital strategy.
We implemented a multi-channel strategy which included display advertising and sponsored content on the Source Media Properties as well as Facebook ads to maximize awareness, drive traffic for donations before the event, and drive viewers on the day of the event.
For the Facebook campaign, the ultimate goal was to receive event responses. Catalyst received 61 responses, reached 9,450 people, and generated 47,971 impressions.
Two sponsored content articles were written and published on Source Media Properties and received a combined a 4,336 unique pageviews and 3:04 average time on page.
Catalyst received over $115,000 in donations! We were thrilled to be able to support a nonprofit that makes a significant impact in north central Ohio.
Let’s strategize how we could get you results for your upcoming event or fundraiser.