It’s your first impression. Your one chance to introduce yourself. You’ve got them curious. Someone finally asked, “So what do you do?” Now what? It’s in this moment that we all know: The way you talk about your business really matters. When most of us get this question the answer often goes one of three…
Keep reading “Create a Clear One-Liner For Your Business”
What do you do when you’re asked, “What do you do?” If you: then you are in very good company, because most people respond exactly this way. Unfortunately, these are also a few of the best ways to miss amazing sales opportunities. Think about it. The greatest gift a person can give to anyone else…
Keep reading “7 words to a sale: Why you need a good one-liner”
A one liner is a single statement you can use to help people realize why they need your product or service. The formula for a one liner consists of: Simply answer each of these questions, put them together, and you have your one liner! There are a few ways your one-liner can be implemented into…
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