What do you do when you’re asked, “What do you do?” If you: begin your response with, “Well, it’s complicated…” try to think up a compelling answer on the spot… notice eyes are glazing over as you fumble through your answer… can’t remember exactly what you said a day later… then you are in very…
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Understand the components to clearly explain your offer, generate website traffic and convert customers.
People are busy and easily distracted. Curiosity about new products and services often fizzles out with no action taken. Because of this, it is dangerous for companies to leave the trajectory of potential sales up to chance alone. Luckily, there is a concrete and strategic solution for businesses to ignite their potential customers’ curiosity and…
Continue ReadingA one liner is a single statement you can use to help people realize why they need your product or service. The formula for a one liner consists of: Problem. What is the main point you solve for your customers? Product. What product or service do you offer that solves a problem? Result. What positive…
Continue ReadingTechnology is something that is constantly evolving. Whether we like it or not, technology continues to advance year after year. Why does this matter? Because the internet is used all day, everyday by people all over the world. Whether we’re on a smartphone, tablet, laptop—we all have constant access to the web. Which means these…
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