Finding Your One Liner

A one liner is a single statement you can use to help people realize why they need your product or service.  The formula for a one liner consists of:  Problem. What is the main point you solve for your customers?  Product. What product or service do you offer that solves a problem?  Result. What positive…

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Why You Need a Website That Works

Technology is something that is constantly evolving. Whether we like it or not, technology continues to advance year after year.  Why does this matter?  Because the internet is used all day, everyday by people all over the world. Whether we’re on a smartphone, tablet, laptop—we all have constant access to the web.  Which means these…

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