When businesses come to us wanting to purchase sponsored content, typically, this means they want a better way to tell customers how much they care and how the products or services they sell will solve their problems. Within the story, it’s important to show empathy and authority. Empathy is important because you want your customers…
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Simply put, sponsored content is an advertisement paid for by a company or business to get their message across and call the reader to action. It tells a story in order to sell a product, service or idea to a general audience. These stories are formatted very similarly to traditional news stories, with quotes from…
Keep reading “How To Gain New Customers For Any Business With Sponsored Content”
Catalyst Life Services came to Source Brand Solutions to help promote its 30th Annual Rehab Telethon. This event raises funds for behavioral health nonprofit to continue its mental health, addiction, vocational, as well as audiology and deaf services. It was filmed in a recording studio this year instead of the local mall, so it was…
Keep reading “Client Success Story Using a Multi-Channel Strategy”
Problem: Richland Academy needed to fill classes for the Fall semester and struggled due to the challenges of COVID-19. A lot of facilities are still practicing remote learning and not even doing in person classes. Solution: We ran a series of Facebook ad campaigns between August – October, 2020 to drive class registration. Result: Overall,…
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“I have an agency I work with. They’re great. They help me develop ad campaigns, decide on strategies, work with vendors, and think about how I invest my advertising dollars.” At some point, everybody with a growing business and a healthy relationship with a marketing company says something like this. It’s a signal that the…
Keep reading “1 + 1 = 68: How a Content Agency Inside a Local News Company Can Multiply Marketing Effectiveness”Just type in your email to download the PDF.