What is Storybrand?

In today’s hyper-digital world, customers are bombarded with countless ads every day, whether it be through a drive-by billboard or a TikTok shop video. 

But how do you get someone to actually pay attention? Learn more about your business? Drive sales? To stand out, your brand needs to communicate clearly and effectively. That’s where StoryBrand comes in.

The gist

StoryBrand is a 7-part messaging framework created by Don Miller. It uses the power of storytelling to clarify your brand message, positioning your customer as the hero and your brand as the guide that helps them succeed. This approach connects emotionally with your audience, making your message memorable and compelling.

Humans process information through storytelling, which makes this method powerful. When structuring your brand’s message like a story, you create a narrative that resonates with customers.They see themselves in the story, understand how you solve their problems, and are more likely to engage with your brand.

How do we use it at SBS?

At Source Brand Solutions, we’re certified in StoryBrand messaging, and we’re here to help you create a clear, concise message that resonates with your audience. We create stories that connect. From your website to social media, we make sure your brand’s message is consistent, impactful, and centered around your customer.

Here’s how it works: We start by meeting with you to discuss your current marketing strategy and business goals. We listen—really listen—to understand the in’s and out’s of your brand, the unique story and challenges. Then, we’ll discuss if the StoryBrand framework is the right fit for you.

We’ll then work together to create messaging that simplifies your story, engages your audience, and drives results. This isn’t about fancy jargon or complicated strategies. It’s about clarity, empathy, and making your customer the hero of the story.

Tired of marketing that confuses more than it converts? Let’s fix that. Set up a discovery call today! We’re excited to get to know you, your brand, and help you tell your story the right way.