A one liner is a single statement you can use to help people realize why they need your product or service. The formula for a one liner consists of: Simply answer each of these questions, put them together, and you have your one liner! There are a few ways your one-liner can be implemented into…
Keep reading “Finding Your One Liner”Month: December 2020
Many companies run giveaways this time of year. A giveaway doesn’t need to always be a free product, it could also be in the form of a discount on a product, or even just a general way to do public good (ex: helping a family in need). So, how do you build a strategy around…
Keep reading “How to Build a Strategy around a Social Media Giveaway”Adam, our Digital Marketing Director, runs Google Ad campaigns regularly and weighed in on how they can impact a business. What are they? What are their importance? How should you, as a small business start incorporating them into your marketing tactic? What are Google Ads? On the search engine results page, the top 2-3 results…
Keep reading “Getting started with Google Ads”