Colors are more than just visual appeal—they shape emotions, influence perceptions, and drive customer actions. But choosing the wrong color scheme can confuse your audience or even send the wrong message. Let’s explore how color psychology plays a role in branding and marketing. The Science of Color Psychology Warm Colors (Red, Orange, Yellow): Energetic, passionate,…
Keep reading “Color Psychology: How to choose the right palette for your brand”reSource Hub
First impressions matter, and bad design can drive customers away before they even read your message. Whether it’s a cluttered layout, poor typography, or inconsistent branding, these mistakes can make your business look unprofessional and unreliable. Let’s explore five common design pitfalls and how to fix them. (Plus, we’ve got examples!) Overcrowded Layouts The Mistake:…
Keep reading “Design Disasters: 5 common graphic design mistakes that hurt your brand”
Maintaining an effective social media presence and marketing across various platforms is crucial for businesses of all sizes in the ever-changing, fast-paced year of 2025. At Source Brand Solutions, we’ve helped clients navigate the intricate world of social media marketing. Here are five of our essentials to maintaining your business’s social presence: Embrace short-form video…
Keep reading “5 Essential Social Media Marketing Tips for 2025”
When it comes to digital advertising, Google Ads often feels like the obvious choice. But for businesses that thrive on local connections, investing in local ads can deliver better results, stronger relationships, and a higher return on investment. Here’s why shifting your ad dollars closer to home makes sense. You’re reaching the right audience. Google…
Keep reading “Why choose local, digital advertising?”
In today’s hyper-digital world, customers are bombarded with countless ads every day, whether it be through a drive-by billboard or a TikTok shop video. But how do you get someone to actually pay attention? Learn more about your business? Drive sales? To stand out, your brand needs to communicate clearly and effectively. That’s where StoryBrand…
Keep reading “What is Storybrand?”
It’s your first impression. Your one chance to introduce yourself. You’ve got them curious. Someone finally asked, “So what do you do?” Now what? It’s in this moment that we all know: The way you talk about your business really matters. When most of us get this question the answer often goes one of three…
Keep reading “Create a Clear One-Liner For Your Business”
For starters, SEO stands for Search Engine Optimization. But since that’s a mouthful, we abbreviate it to SEO. SEO is a lot of things and can get very nuanced and complex. As a result, a lot of business leaders and small marketing teams feel intimidated and don’t prioritize it. But your business’s SEO doesn’t have…
Keep reading “SEO 101: What is SEO and Why Does Your Business Need It?”
Coworking spaces are great for many different reasons. They get you out and around other professionals both inside and outside of your industry. You get to form relationships and you get to meet people within all different stages of their careers. The Source Brand Solutions office is located downtown Mansfield in a coworking space called…
Keep reading “3 Things a Coworking Space Taught Us About Work”
Display advertising is an effective way to promote general brand awareness and/or a time-bound sale or event for your business. When you layer that with a delivery method that repeatedly puts your message in front of a highly- engaged local audience, you have a powerful advertising combination. That’s what newsletter advertising provides. Advertising in a…
Keep reading “Using Animated Local Advertising Formats – A Case Study”
Google My Business is essentially a profile your organization can set up so that when a customer Googles you, Google will pull your “profile” up which will have a direct link to your website, a phone number, address and all the other essential information customers would need to know. This is necessary because when somebody…
Keep reading “Google My Business Weekly Checklist”