Color Psychology: How to choose the right palette for your brand

Colors are more than just visual appeal—they shape emotions, influence perceptions, and drive customer actions. But choosing the wrong color scheme can confuse your audience or even send the wrong message. Let’s explore how color psychology plays a role in branding and marketing. The Science of Color Psychology Warm Colors (Red, Orange, Yellow): Energetic, passionate,…

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Design Disasters: 5 common graphic design mistakes that hurt your brand

First impressions matter, and bad design can drive customers away before they even read your message. Whether it’s a cluttered layout, poor typography, or inconsistent branding, these mistakes can make your business look unprofessional and unreliable. Let’s explore five common design pitfalls and how to fix them. (Plus, we’ve got examples!) Overcrowded Layouts The Mistake:…

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5 Essential Social Media Marketing Tips for 2025

Maintaining an effective social media presence and marketing across various platforms is crucial for businesses of all sizes in the ever-changing, fast-paced year of 2025. At Source Brand Solutions, we’ve helped clients navigate the intricate world of social media marketing. Here are five of our essentials to maintaining your business’s social presence: Embrace short-form video…

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What is Storybrand?

In today’s hyper-digital world, customers are bombarded with countless ads every day, whether it be through a drive-by billboard or a TikTok shop video.  But how do you get someone to actually pay attention? Learn more about your business? Drive sales? To stand out, your brand needs to communicate clearly and effectively. That’s where StoryBrand…

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