Problem: Richland Academy needed to fill classes for the Fall semester and struggled due to the challenges of COVID-19. A lot of facilities are still practicing remote learning and not even doing in person classes. Solution: We ran a series of Facebook ad campaigns between August – October, 2020 to drive class registration. We used…
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How to create effective marketing campaigns and drive website traffic.
Adam, our Digital Marketing Director, runs Google Ad campaigns regularly and weighed in on how they can impact a business. What are they? What are their importance? How should you, as a small business start incorporating them into your marketing tactic? What are Google Ads? On the search engine results page, the top 2-3 results…
Continue ReadingWe conducted a short interview with David Yoder (our Digital Services Manager) and Zac Hiser (our Platform Director) here at Source Brand Solutions about what our Facebook media buyers are seeing in the market. Yoder and Hiser are extremely knowledgeable in the world of Facebook, so we knew their feedback would be useful to our…
Continue ReadingWe met with Ohio District 5 Area Agency on Aging, Inc. to discover their marketing needs for 2020. They needed to reach Ohioans across 9 counties to inform them of the Home Energy Assistance Program (HEAP). This program helps eligible Ohioans pay for their winter and summer utility bills. The Area Agency on Aging answers…
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