In today’s hyper-digital world, customers are bombarded with countless ads every day, whether it be through a drive-by billboard or a TikTok shop video. But how do you get someone to actually pay attention? Learn more about your business? Drive sales? To stand out, your brand needs to communicate clearly and effectively. That’s where StoryBrand…
Keep reading “What is Storybrand?”
It’s your first impression. Your one chance to introduce yourself. You’ve got them curious. Someone finally asked, “So what do you do?” Now what? It’s in this moment that we all know: The way you talk about your business really matters. When most of us get this question the answer often goes one of three…
Keep reading “Create a Clear One-Liner For Your Business”
Do you ever find yourself wondering why you spend so much money on marketing and advertising? For some business leaders the answer is simple – marketing and advertising is just part of the game of doing business. If you want people to do business with you they need to know you exist. So I have…
Keep reading “What is StoryBrand?”
What do you do when you’re asked, “What do you do?” If you: then you are in very good company, because most people respond exactly this way. Unfortunately, these are also a few of the best ways to miss amazing sales opportunities. Think about it. The greatest gift a person can give to anyone else…
Keep reading “7 words to a sale: Why you need a good one-liner”
People are busy and easily distracted. Curiosity about new products and services often fizzles out with no action taken. Because of this, it is dangerous for companies to leave the trajectory of potential sales up to chance alone. Luckily, there is a concrete and strategic solution for businesses to ignite their potential customers’ curiosity and…
Keep reading “Build a strong sales funnel with 5 essential components”
A one liner is a single statement you can use to help people realize why they need your product or service. The formula for a one liner consists of: Simply answer each of these questions, put them together, and you have your one liner! There are a few ways your one-liner can be implemented into…
Keep reading “Finding Your One Liner”
Angie Cirone, sales director, answered some questions in regards to the Source Brand Solutions Storybrand certification. She’s worked closely with the Storybrand team on some additional training, so she has seen a few insiders and sure knows the Storybrand methods very well. What is Storybrand, you may ask? StoryBrand is a 7-part marketing framework that…
Keep reading “The StoryBrand Framework has the power to transform a brand”
Most business owners acknowledge that marketing is essential to their business growth. Yet, too often these same business owners can’t confidently say their marketing is delivering the results they need to grow. And it’s not necessarily their fault. Marketers are not always clear on what they will deliver and how it will impact a company’s…
Keep reading “Source Brand Solutions earns certification that is transforming the marketing industry.”Just type in your email to download the PDF.