Learn how the StoryBrand framework can transform your business.
It’s your first impression. Your one chance to introduce yourself. You’ve got them curious. Someone finally asked, “So what do you do?” Now what? It’s in this moment that we all know: The way you talk about your business really matters. When most of us get this question the answer often goes one of three…
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Do you ever find yourself wondering why you spend so much money on marketing and advertising? For some business leaders the answer is simple – marketing and advertising is just part of the game of doing business. If you want people to do business with you they need to know you exist. So I have…
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What do you do when you’re asked, “What do you do?” If you: begin your response with, “Well, it’s complicated…” try to think up a compelling answer on the spot… notice eyes are glazing over as you fumble through your answer… can’t remember exactly what you said a day later… then you are in very…
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People are busy and easily distracted. Curiosity about new products and services often fizzles out with no action taken. Because of this, it is dangerous for companies to leave the trajectory of potential sales up to chance alone. Luckily, there is a concrete and strategic solution for businesses to ignite their potential customers’ curiosity and…
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A one liner is a single statement you can use to help people realize why they need your product or service. The formula for a one liner consists of: Problem. What is the main point you solve for your customers? Product. What product or service do you offer that solves a problem? Result. What positive…
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Angie Cirone, sales director, answered some questions in regards to the Source Brand Solutions Storybrand certification. She’s worked closely with the Storybrand team on some additional training, so she has seen a few insiders and sure knows the Storybrand methods very well. What is Storybrand, you may ask? StoryBrand is a 7-part marketing framework that…
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Most business owners acknowledge that marketing is essential to their business growth. Yet, too often these same business owners can’t confidently say their marketing is delivering the results they need to grow. And it’s not necessarily their fault. Marketers are not always clear on what they will deliver and how it will impact a company’s…
Continue ReadingBusinesses have limited money, time, and personnel. They also often lack a strategy to use those resources to effectively sell their products and services. All of this leads to stress, bad decisions, and yes, sometimes even failure.
We serve leaders as a marketing partner; providing creative, data-driven strategy and implementation to ensure their marketing connects the right message to the right people that will grow their business. We reduce stress and give back invaluable time leaders can use to focus on their business.
Ultimately, we believe that when businesses thrive, whole communities benefit — and who doesn't want that!