Display advertising is an effective way to promote general brand awareness and/or a time-bound sale or event for your business. When you layer that with a delivery method that repeatedly puts your message in front of a highly- engaged local audience, you have a powerful advertising combination. That’s what newsletter advertising provides. Advertising in a…
Keep reading “Using Animated Local Advertising Formats – A Case Study”
When businesses come to us wanting to purchase sponsored content, typically, this means they want a better way to tell customers how much they care and how the products or services they sell will solve their problems. Within the story, it’s important to show empathy and authority. Empathy is important because you want your customers…
Keep reading “Sponsored Content Client Success Story”
Simply put, sponsored content is an advertisement paid for by a company or business to get their message across and call the reader to action. It tells a story in order to sell a product, service or idea to a general audience. These stories are formatted very similarly to traditional news stories, with quotes from…
Keep reading “How To Gain New Customers For Any Business With Sponsored Content”
Catalyst Life Services came to Source Brand Solutions to help promote its 30th Annual Rehab Telethon. This event raises funds for behavioral health nonprofit to continue its mental health, addiction, vocational, as well as audiology and deaf services. It was filmed in a recording studio this year instead of the local mall, so it was…
Keep reading “Client Success Story Using a Multi-Channel Strategy”
Are you considering running an ad campaign for your company but you’re not sure what direction to take? There are many options including buying directly from a local news website or blog, buying through a programmatic ad exchange, and buying through a social media platform. Local ad placements on Richland Source, Ashland Source and Knox…
Keep reading “The Benefits of Direct Ad Buying for North Central Ohio Businesses.”
We’ve recently implemented New Ad Formats into our digital marketing style. New ad formats are not widely seen on local news sites. It’s very easy to set yourself apart from your competitors with fundraising, video, slideshow, cube, coupon and countdown ads. Ads are available in various sizes: 970×250, 278×90, 320×50, 1920×600, 300×600 and 800×250. Download…
Keep reading “Digital Ads 2.0 (New Ad Formats For Higher Engagement).”
Welcome to our blog series we like to call: Success Stories. This series will consist of various stories of what we are doing for our clients. What their problem may be, what we did to solve their problem, and the results. Background on Facebook Lookalike Audiences: Facebook Lookalike Audiences are a great way to reach…
Keep reading “Client Success Story: Targeting Facebook Lookalike Audiences.”
“I have an agency I work with. They’re great. They help me develop ad campaigns, decide on strategies, work with vendors, and think about how I invest my advertising dollars.” At some point, everybody with a growing business and a healthy relationship with a marketing company says something like this. It’s a signal that the…
Keep reading “1 + 1 = 68: How a Content Agency Inside a Local News Company Can Multiply Marketing Effectiveness”Just type in your email to download the PDF.