Design Disasters: 5 common graphic design mistakes that hurt your brand

First impressions matter, and bad design can drive customers away before they even read your message. Whether it’s a cluttered layout, poor typography, or inconsistent branding, these mistakes can make your business look unprofessional and unreliable. Let’s explore five common design pitfalls and how to fix them. (Plus, we’ve got examples!) Overcrowded Layouts The Mistake:…

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Digital Ads 2.0 (New Ad Formats For Higher Engagement).

We’ve recently implemented New Ad Formats into our digital marketing style.  New ad formats are not widely seen on local news sites. It’s very easy to set yourself apart from your competitors with fundraising, video, slideshow, cube, coupon and countdown ads.  Ads are available in various sizes: 970×250, 278×90, 320×50, 1920×600, 300×600 and 800×250.  Download…

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1 + 1 = 68: How a Content Agency Inside a Local News Company Can Multiply Marketing Effectiveness

“I have an agency I work with. They’re great. They help me develop ad campaigns, decide on strategies, work with vendors, and think about how I invest my advertising dollars.” At some point, everybody with a growing business and a healthy relationship with a marketing company says something like this. It’s a signal that the…

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