For starters, SEO stands for Search Engine Optimization. But since that’s a mouthful, we abbreviate it to SEO. SEO is a lot of things and can get very nuanced and complex. As a result, a lot of business leaders and small marketing teams feel intimidated and don’t prioritize it. But your business’s SEO doesn’t have…
Keep reading “SEO 101: What is SEO and Why Does Your Business Need It?”
Google My Business is essentially a profile your organization can set up so that when a customer Googles you, Google will pull your “profile” up which will have a direct link to your website, a phone number, address and all the other essential information customers would need to know. This is necessary because when somebody…
Keep reading “Google My Business Weekly Checklist”
Anyone who has a website has probably heard of Search Engine Optimization (SEO). SEO is complex. So it’s okay to be intimidated by the word because, quite frankly, it can be intimidating. But, there are some foundational things you can do right now to improve your website’s SEO without having to rely on someone who…
Keep reading “What Are 5 Things You Can Do Right Now to Improve Your SEO?”
When posting on social media, it’s important to take risks because that is how you grow. You need to be bold and most importantly, you need to be consistent with posting whether it’s a photo with a caption, or a story. As a company, we love to not only support other local/non local businesses, but…
Keep reading “Killing it on Social: The Instagram Accounts We Love Right Now”
Do you ever find yourself wondering why you spend so much money on marketing and advertising? For some business leaders the answer is simple – marketing and advertising is just part of the game of doing business. If you want people to do business with you they need to know you exist. So I have…
Keep reading “What is StoryBrand?”
A Story Minute video is a 60- to 90-second video montage of photos set to music. How could a Story Minute video help your business? These short but powerful videos allow your prospective customers to visualize what you offer and why it’s important for them to work with you. They’re effective in telling stories about…
Keep reading “Story Minute: The Science of Simple Slideshow Videos”
People are busy and easily distracted. Curiosity about new products and services often fizzles out with no action taken. Because of this, it is dangerous for companies to leave the trajectory of potential sales up to chance alone. Luckily, there is a concrete and strategic solution for businesses to ignite their potential customers’ curiosity and…
Keep reading “Build a strong sales funnel with 5 essential components”
Having the right software programs will help your business run smoothly and enable your team to respond to the needs of customers. Depending on your business model, you’ll need at least one and maybe multiple software programs. You’ll need a Customer Relationship Management (CRM) software that can securely store the information of your customers and…
Keep reading “Our Favorite Tech Stack”
Problem: Richland Academy needed to fill classes for the Fall semester and struggled due to the challenges of COVID-19. A lot of facilities are still practicing remote learning and not even doing in person classes. Solution: We ran a series of Facebook ad campaigns between August – October, 2020 to drive class registration. Result: Overall,…
Keep reading “Client Success Story Using a Facebook Ad Campaign”
You may have wondered how we create some of our social media content or even some of our marketing materials. The reality is, you don’t need to use an expensive platform for marketing materials. Canva is a design site where you can create graphics for various social platforms like Facebook, Instagram or even YouTube. In…
Keep reading “Canva: The Road to Better Graphics”Just type in your email to download the PDF.