When it comes to digital advertising, Google Ads often feels like the obvious choice. But for businesses that thrive on local connections, investing in local ads can deliver better results, stronger relationships, and a higher return on investment. Here’s why shifting your ad dollars closer to home makes sense. You’re reaching the right audience. Google…
Keep reading “Why choose local, digital advertising?”
For starters, SEO stands for Search Engine Optimization. But since that’s a mouthful, we abbreviate it to SEO. SEO is a lot of things and can get very nuanced and complex. As a result, a lot of business leaders and small marketing teams feel intimidated and don’t prioritize it. But your business’s SEO doesn’t have…
Keep reading “SEO 101: What is SEO and Why Does Your Business Need It?”
Google My Business is essentially a profile your organization can set up so that when a customer Googles you, Google will pull your “profile” up which will have a direct link to your website, a phone number, address and all the other essential information customers would need to know. This is necessary because when somebody…
Keep reading “Google My Business Weekly Checklist”
Anyone who has a website has probably heard of Search Engine Optimization (SEO). SEO is complex. So it’s okay to be intimidated by the word because, quite frankly, it can be intimidating. But, there are some foundational things you can do right now to improve your website’s SEO without having to rely on someone who…
Keep reading “What Are 5 Things You Can Do Right Now to Improve Your SEO?”
When posting on social media, it’s important to take risks because that is how you grow. You need to be bold and most importantly, you need to be consistent with posting whether it’s a photo with a caption, or a story. As a company, we love to not only support other local/non local businesses, but…
Keep reading “Killing it on Social: The Instagram Accounts We Love Right Now”
Email is so important and a big part of marketing today because whether you have one email address or a few, you have access to them 24/7 through your cell phone. Which also means that the target audience you are trying to reach is plugged in throughout the day, too. Do you want to…
Keep reading “Why Should you Use Email Marketing?”
Do you ever find yourself wondering why you spend so much money on marketing and advertising? For some business leaders the answer is simple – marketing and advertising is just part of the game of doing business. If you want people to do business with you they need to know you exist. So I have…
Keep reading “What is StoryBrand?”
What do you do when you’re asked, “What do you do?” If you: then you are in very good company, because most people respond exactly this way. Unfortunately, these are also a few of the best ways to miss amazing sales opportunities. Think about it. The greatest gift a person can give to anyone else…
Keep reading “7 words to a sale: Why you need a good one-liner”
A Story Minute video is a 60- to 90-second video montage of photos set to music. How could a Story Minute video help your business? These short but powerful videos allow your prospective customers to visualize what you offer and why it’s important for them to work with you. They’re effective in telling stories about…
Keep reading “Story Minute: The Science of Simple Slideshow Videos”
People are busy and easily distracted. Curiosity about new products and services often fizzles out with no action taken. Because of this, it is dangerous for companies to leave the trajectory of potential sales up to chance alone. Luckily, there is a concrete and strategic solution for businesses to ignite their potential customers’ curiosity and…
Keep reading “Build a strong sales funnel with 5 essential components”Just type in your email to download the PDF.