When businesses come to us wanting to purchase sponsored content, typically, this means they want a better way to tell customers how much they care and how the products or services they sell will solve their problems. Within the story, it’s important to show empathy and authority. Empathy is important because you want your customers…
Keep reading “Sponsored Content Client Success Story”
Do you ever find yourself wondering why you spend so much money on marketing and advertising? For some business leaders the answer is simple – marketing and advertising is just part of the game of doing business. If you want people to do business with you they need to know you exist. So I have…
Keep reading “What is StoryBrand?”
What do you do when you’re asked, “What do you do?” If you: then you are in very good company, because most people respond exactly this way. Unfortunately, these are also a few of the best ways to miss amazing sales opportunities. Think about it. The greatest gift a person can give to anyone else…
Keep reading “7 words to a sale: Why you need a good one-liner”
Simply put, sponsored content is an advertisement paid for by a company or business to get their message across and call the reader to action. It tells a story in order to sell a product, service or idea to a general audience. These stories are formatted very similarly to traditional news stories, with quotes from…
Keep reading “How To Gain New Customers For Any Business With Sponsored Content”
A Story Minute video is a 60- to 90-second video montage of photos set to music. How could a Story Minute video help your business? These short but powerful videos allow your prospective customers to visualize what you offer and why it’s important for them to work with you. They’re effective in telling stories about…
Keep reading “Story Minute: The Science of Simple Slideshow Videos”
People are busy and easily distracted. Curiosity about new products and services often fizzles out with no action taken. Because of this, it is dangerous for companies to leave the trajectory of potential sales up to chance alone. Luckily, there is a concrete and strategic solution for businesses to ignite their potential customers’ curiosity and…
Keep reading “Build a strong sales funnel with 5 essential components”
Catalyst Life Services came to Source Brand Solutions to help promote its 30th Annual Rehab Telethon. This event raises funds for behavioral health nonprofit to continue its mental health, addiction, vocational, as well as audiology and deaf services. It was filmed in a recording studio this year instead of the local mall, so it was…
Keep reading “Client Success Story Using a Multi-Channel Strategy”
Having the right software programs will help your business run smoothly and enable your team to respond to the needs of customers. Depending on your business model, you’ll need at least one and maybe multiple software programs. You’ll need a Customer Relationship Management (CRM) software that can securely store the information of your customers and…
Keep reading “Our Favorite Tech Stack”
Problem: Richland Academy needed to fill classes for the Fall semester and struggled due to the challenges of COVID-19. A lot of facilities are still practicing remote learning and not even doing in person classes. Solution: We ran a series of Facebook ad campaigns between August – October, 2020 to drive class registration. Result: Overall,…
Keep reading “Client Success Story Using a Facebook Ad Campaign”
Are you considering running an ad campaign for your company but you’re not sure what direction to take? There are many options including buying directly from a local news website or blog, buying through a programmatic ad exchange, and buying through a social media platform. Local ad placements on Richland Source, Ashland Source and Knox…
Keep reading “The Benefits of Direct Ad Buying for North Central Ohio Businesses.”Just type in your email to download the PDF.