Are you considering running an ad campaign for your company but you’re not sure what direction to take? There are many options including buying directly from a local news website or blog, buying through a programmatic ad exchange, and buying through a social media platform. Local ad placements on Richland Source, Ashland Source and Knox…
Keep reading “The Benefits of Direct Ad Buying for North Central Ohio Businesses.”
You may have wondered how we create some of our social media content or even some of our marketing materials. The reality is, you don’t need to use an expensive platform for marketing materials. Canva is a design site where you can create graphics for various social platforms like Facebook, Instagram or even YouTube. In…
Keep reading “Canva: The Road to Better Graphics”
A one liner is a single statement you can use to help people realize why they need your product or service. The formula for a one liner consists of: Simply answer each of these questions, put them together, and you have your one liner! There are a few ways your one-liner can be implemented into…
Keep reading “Finding Your One Liner”
Many companies run giveaways this time of year. A giveaway doesn’t need to always be a free product, it could also be in the form of a discount on a product, or even just a general way to do public good (ex: helping a family in need). So, how do you build a strategy around…
Keep reading “How to Build a Strategy around a Social Media Giveaway”
Adam, our Digital Marketing Director, runs Google Ad campaigns regularly and weighed in on how they can impact a business. What are they? What are their importance? How should you, as a small business start incorporating them into your marketing tactic? What are Google Ads? On the search engine results page, the top 2-3 results…
Keep reading “Getting started with Google Ads”
As we all know, Thanksgiving is looking a bit different this year and we do hope you’re able to celebrate in a safe way. Although this year hasn’t been what we expected, there is always something to be thankful for. This Thanksgiving, we’re thankful for our hard working employees and all of YOU! Taking a…
Keep reading “Thankfulness”
We’ve recently implemented New Ad Formats into our digital marketing style. New ad formats are not widely seen on local news sites. It’s very easy to set yourself apart from your competitors with fundraising, video, slideshow, cube, coupon and countdown ads. Ads are available in various sizes: 970×250, 278×90, 320×50, 1920×600, 300×600 and 800×250. Download…
Keep reading “Digital Ads 2.0 (New Ad Formats For Higher Engagement).”
Welcome to our blog series we like to call: Success Stories. This series will consist of various stories of what we are doing for our clients. What their problem may be, what we did to solve their problem, and the results. Background on Facebook Lookalike Audiences: Facebook Lookalike Audiences are a great way to reach…
Keep reading “Client Success Story: Targeting Facebook Lookalike Audiences.”
In order to work together efficiently, you have to be able to get along with your colleagues. When developing your professional relationship with your colleagues, it’s important to remember that everyone is human. Every human has feelings. Every human longs to be validated (well, at least most do). Even if it’s the simplest of tasks…
Keep reading “The Power of “Thank You” to a Colleague.”
There are many tips and suggestions we could give to somebody who may be new to Facebook for business. Do you want to grow your business? Check out the Business Checkup workbook. Throughout our years of trying to improve and stay on top of the game, we realized that it’s actually almost impossible to reach…
Keep reading “What We’ve Learned From Organic Social Posts”Just type in your email to download the PDF.