Many companies run giveaways this time of year. A giveaway doesn’t need to always be a free product, it could also be in the form of a discount on a product, or even just a general way to do public good (ex: helping a family in need). So, how do you build a strategy around…
Keep reading “How to Build a Strategy around a Social Media Giveaway”
Adam, our Digital Marketing Director, runs Google Ad campaigns regularly and weighed in on how they can impact a business. What are they? What are their importance? How should you, as a small business start incorporating them into your marketing tactic? What are Google Ads? On the search engine results page, the top 2-3 results…
Keep reading “Getting started with Google Ads”
As we all know, Thanksgiving is looking a bit different this year and we do hope you’re able to celebrate in a safe way. Although this year hasn’t been what we expected, there is always something to be thankful for. This Thanksgiving, we’re thankful for our hard working employees and all of YOU! Taking a…
Keep reading “Thankfulness”
We’ve recently implemented New Ad Formats into our digital marketing style. New ad formats are not widely seen on local news sites. It’s very easy to set yourself apart from your competitors with fundraising, video, slideshow, cube, coupon and countdown ads. Ads are available in various sizes: 970×250, 278×90, 320×50, 1920×600, 300×600 and 800×250. Download…
Keep reading “Digital Ads 2.0 (New Ad Formats For Higher Engagement).”
Welcome to our blog series we like to call: Success Stories. This series will consist of various stories of what we are doing for our clients. What their problem may be, what we did to solve their problem, and the results. Background on Facebook Lookalike Audiences: Facebook Lookalike Audiences are a great way to reach…
Keep reading “Client Success Story: Targeting Facebook Lookalike Audiences.”
In order to work together efficiently, you have to be able to get along with your colleagues. When developing your professional relationship with your colleagues, it’s important to remember that everyone is human. Every human has feelings. Every human longs to be validated (well, at least most do). Even if it’s the simplest of tasks…
Keep reading “The Power of “Thank You” to a Colleague.”
There are many tips and suggestions we could give to somebody who may be new to Facebook for business. Do you want to grow your business? Check out the Business Checkup workbook. Throughout our years of trying to improve and stay on top of the game, we realized that it’s actually almost impossible to reach…
Keep reading “What We’ve Learned From Organic Social Posts”
Angie Cirone, sales director, answered some questions in regards to the Source Brand Solutions Storybrand certification. She’s worked closely with the Storybrand team on some additional training, so she has seen a few insiders and sure knows the Storybrand methods very well. What is Storybrand, you may ask? StoryBrand is a 7-part marketing framework that…
Keep reading “The StoryBrand Framework has the power to transform a brand”
We conducted a short interview with David Yoder (our Digital Services Manager) and Zac Hiser (our Platform Director) here at Source Brand Solutions about what our Facebook media buyers are seeing in the market. Yoder and Hiser are extremely knowledgeable in the world of Facebook, so we knew their feedback would be useful to our…
Keep reading “What are our Facebook media buyers seeing in the market?”
We met with Ohio District 5 Area Agency on Aging, Inc. to discover their marketing needs for 2020. They needed to reach Ohioans across 9 counties to inform them of the Home Energy Assistance Program (HEAP). This program helps eligible Ohioans pay for their winter and summer utility bills. The Area Agency on Aging answers…
Keep reading “How this agency got its message across to 9 counties in Northeast Ohio”Just type in your email to download the PDF.