Problem: Richland Academy needed to fill classes for the Fall semester and struggled due to the challenges of COVID-19. A lot of facilities are still practicing remote learning and not even doing in person classes. Solution: We ran a series of Facebook ad campaigns between August – October, 2020 to drive class registration. Result: Overall,…
Keep reading “Client Success Story Using a Facebook Ad Campaign”
You may have wondered how we create some of our social media content or even some of our marketing materials. The reality is, you don’t need to use an expensive platform for marketing materials. Canva is a design site where you can create graphics for various social platforms like Facebook, Instagram or even YouTube. In…
Keep reading “Canva: The Road to Better Graphics”
A one liner is a single statement you can use to help people realize why they need your product or service. The formula for a one liner consists of: Simply answer each of these questions, put them together, and you have your one liner! There are a few ways your one-liner can be implemented into…
Keep reading “Finding Your One Liner”
Many companies run giveaways this time of year. A giveaway doesn’t need to always be a free product, it could also be in the form of a discount on a product, or even just a general way to do public good (ex: helping a family in need). So, how do you build a strategy around…
Keep reading “How to Build a Strategy around a Social Media Giveaway”
Adam, our Digital Marketing Director, runs Google Ad campaigns regularly and weighed in on how they can impact a business. What are they? What are their importance? How should you, as a small business start incorporating them into your marketing tactic? What are Google Ads? On the search engine results page, the top 2-3 results…
Keep reading “Getting started with Google Ads”
There are many tips and suggestions we could give to somebody who may be new to Facebook for business. Do you want to grow your business? Check out the Business Checkup workbook. Throughout our years of trying to improve and stay on top of the game, we realized that it’s actually almost impossible to reach…
Keep reading “What We’ve Learned From Organic Social Posts”
Angie Cirone, sales director, answered some questions in regards to the Source Brand Solutions Storybrand certification. She’s worked closely with the Storybrand team on some additional training, so she has seen a few insiders and sure knows the Storybrand methods very well. What is Storybrand, you may ask? StoryBrand is a 7-part marketing framework that…
Keep reading “The StoryBrand Framework has the power to transform a brand”
We conducted a short interview with David Yoder (our Digital Services Manager) and Zac Hiser (our Platform Director) here at Source Brand Solutions about what our Facebook media buyers are seeing in the market. Yoder and Hiser are extremely knowledgeable in the world of Facebook, so we knew their feedback would be useful to our…
Keep reading “What are our Facebook media buyers seeing in the market?”
We met with Ohio District 5 Area Agency on Aging, Inc. to discover their marketing needs for 2020. They needed to reach Ohioans across 9 counties to inform them of the Home Energy Assistance Program (HEAP). This program helps eligible Ohioans pay for their winter and summer utility bills. The Area Agency on Aging answers…
Keep reading “How this agency got its message across to 9 counties in Northeast Ohio”
Technology is something that is constantly evolving. Whether we like it or not, technology continues to advance year after year. Why does this matter? Because the internet is used all day, everyday by people all over the world. Whether we’re on a smartphone, tablet, laptop—we all have constant access to the web. Which means these…
Keep reading “Why You Need a Website That Works”Just type in your email to download the PDF.