People are busy and easily distracted. Curiosity about new products and services often fizzles out with no action taken. Because of this, it is dangerous for companies to leave the trajectory of potential sales up to chance alone. Luckily, there is a concrete and strategic solution for businesses to ignite their potential customers’ curiosity and…
Keep reading “Build a strong sales funnel with 5 essential components”
Catalyst Life Services came to Source Brand Solutions to help promote its 30th Annual Rehab Telethon. This event raises funds for behavioral health nonprofit to continue its mental health, addiction, vocational, as well as audiology and deaf services. It was filmed in a recording studio this year instead of the local mall, so it was…
Keep reading “Client Success Story Using a Multi-Channel Strategy”
Having the right software programs will help your business run smoothly and enable your team to respond to the needs of customers. Depending on your business model, you’ll need at least one and maybe multiple software programs. You’ll need a Customer Relationship Management (CRM) software that can securely store the information of your customers and…
Keep reading “Our Favorite Tech Stack”
Problem: Richland Academy needed to fill classes for the Fall semester and struggled due to the challenges of COVID-19. A lot of facilities are still practicing remote learning and not even doing in person classes. Solution: We ran a series of Facebook ad campaigns between August – October, 2020 to drive class registration. Result: Overall,…
Keep reading “Client Success Story Using a Facebook Ad Campaign”
Are you considering running an ad campaign for your company but you’re not sure what direction to take? There are many options including buying directly from a local news website or blog, buying through a programmatic ad exchange, and buying through a social media platform. Local ad placements on Richland Source, Ashland Source and Knox…
Keep reading “The Benefits of Direct Ad Buying for North Central Ohio Businesses.”
You may have wondered how we create some of our social media content or even some of our marketing materials. The reality is, you don’t need to use an expensive platform for marketing materials. Canva is a design site where you can create graphics for various social platforms like Facebook, Instagram or even YouTube. In…
Keep reading “Canva: The Road to Better Graphics”
A one liner is a single statement you can use to help people realize why they need your product or service. The formula for a one liner consists of: Simply answer each of these questions, put them together, and you have your one liner! There are a few ways your one-liner can be implemented into…
Keep reading “Finding Your One Liner”
Many companies run giveaways this time of year. A giveaway doesn’t need to always be a free product, it could also be in the form of a discount on a product, or even just a general way to do public good (ex: helping a family in need). So, how do you build a strategy around…
Keep reading “How to Build a Strategy around a Social Media Giveaway”
Adam, our Digital Marketing Director, runs Google Ad campaigns regularly and weighed in on how they can impact a business. What are they? What are their importance? How should you, as a small business start incorporating them into your marketing tactic? What are Google Ads? On the search engine results page, the top 2-3 results…
Keep reading “Getting started with Google Ads”
As we all know, Thanksgiving is looking a bit different this year and we do hope you’re able to celebrate in a safe way. Although this year hasn’t been what we expected, there is always something to be thankful for. This Thanksgiving, we’re thankful for our hard working employees and all of YOU! Taking a…
Keep reading “Thankfulness”Just type in your email to download the PDF.